Behavior Follows Reinforcement™
Why Leaders Unintentionally Create
The Behaviors They Later Struggle To Change
Behavior Follows Reinforcement™
The book behind the leadership philosophy.
What if the behavior frustrating you most is the behavior your organization has been teaching all along?
Leaders spend enormous amounts of time trying to change behavior. They clarify expectations, have difficult conversations, address performance, and hold people accountable.
And still, the same patterns keep showing up.
Behavior Follows Reinforcement™ offers a different way to think about leadership.
Through relatable stories and practical observations, Mike Breeze reveals how everyday experiences teach people what matters, what gets noticed, what gets tolerated, and what is expected.
Over time, those experiences become patterns—and those patterns become culture.
Behavior isn’t random. It’s reinforced.
The book explores the same leadership philosophy Mike brings to the stage, helping leaders recognize what may be reinforcing the very behaviors they’re trying to change.
What are you reinforcing?
The keynote creates awareness. The book reinforces it.